17th SIMSR Global Marketing Conference

We would like to warmly welcome you to the 17th SIMSR Global Marketing Conference (SGMC 17) which will be held from 4th – 5th Feb 2022 both offline as well as online. SGMC is the leading academic and industry gathering for presenting novel and fundamental advances in the field of Marketing. As SGMC continues to increase in quality and prestige, the growth in numbers of attendees will be no different this year. SGMC 17 brings academicians, educators, scholars, researchers, practitioners, and other stakeholders from many countries while creating a great opportunity to meet new colleagues and develop new relationships. SGMC 17 will also be conducting a workshop on Qualitative research using NVivo from 22nd to 25th January conducted by Dr. Jaspreet Kaur, Associate Professor, Pearl Academy, New Delhi.... SGMC is organized by K J Somaiya Institute of Management, ranked among the Top 25 management institutes and Top 10 private sector B-schools in India. The institute offers Doctoral Programmes, full time, part time and executive programmes in Business Management with specializations in International Business, Retail Management, Financial Services, Integrated Marketing Communications, Healthcare Management, Sports Management, Finance, Human Resources, Operations, Marketing and Executive MBA programmes along with a Masters in Computer Applications. Apart from the regular programmes, the Institute offers customized and industry specific certificate and executive development programmes for government bodies, companies, defense personnel & NGOs.

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Redefining Customer Journeys

Managing and enhancing customer experience across multiple channels and customer interactions at multiple touch points has emerged as an important marketing research area and in this context customer journey addresses the processual and experiential aspects captured through consumer’s lens. The process involves collecting internal insights; researching customer processes, needs, and perceptions; distil findings about how customers interact with the company, what they want from each interaction, and how they feel about each interaction; map the customer journey.

It is the era to make reimagining customer journeys a priority. Academicians, educators, scholars, researchers, practitioners and students are invited to submit papers for this conference.

Interested in the Conference/Wokshops?

Attendees will have the opportunity to
be exposed to the best ideas in marketing.

  • 10+
    Highly Eminent Editors
  • 10+
    Countries' Participants
  • 5+
    Participating Journals

Want to present you paper at SGMC 17?


Download Brochure

Abstract Submission Guidelines

To facilitate the submission process and the subsequent follow-up process, please consider the following guidelines.


Submission of the abstract will be made in Microsoft Word format to the Conference Co-ordination Committee, not later than 20th January, 2022 at simsrglobalmktg@somaiya.edu the author(s) should clearly mention under what track of the conference; the abstract is to be included. All abstracts will be double blind peer reviewed and only those approved by the reviewers will be selected. Extended abstracts of a minimum of 1000 words and maximum 2000 words should be e-mailed in Microsoft Word. Authors will be notified of acceptance of their submission by 20th January, 2022. Selection of papers for presentation will be based on the quality of abstracts. Please click on Author Guidelines for extended abstract submission to send abstracts.

Extended Abstract Format

The extended abstract should cover the following aspects:

  • • Title
  • • Purpose of study
  • • The study hypotheses (if applicable)
  • • Brief literature review
  • • Methodology adopted
  • • Empirical or theoretical results
  • • Managerial implications for theory and practice
  • • Keywords (maximum 5)

Extended abstract should be in Word Document

  • • Font and size: Times New Roman, 12 Point
  • • Line Spacing: 1.5
  • • Margins: 1 Inch
  • • Reference: APA Style

Criteria for Evaluation of the Abstract

Is the topic relevant to the overall conference theme?

Is there depth and rigor in literature review on the topic, secondary data and primary research?

Does the research paper add new knowledge to the body of literature?

Managerial Implications
Does the research paper bring out relevant discussion points for practicing managers?

Award & Publication Opportunities

Best Paper Award
Best Paper Award will be given to recognize the outstanding contribution in the area of marketing in the ever-changing consumer landscape based on the extended abstract and the subsequent presentation during the Conference. The paper should clearly emphasize on the theme of the conference.

Publication Opportunities
The conference will accept papers and allow authors to decide whether to publish the complete paper in the Sponsoring Journals or publish an abstract only. Upon acceptance of the abstract, the author(s) agree to the following: (a) to release the copyright to the 17th SIMSR Global Marketing Conference, (b) to return the manuscript (abstract) in correct format (via e-mail) to the Proceedings Editor, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication. Selected research papers presented at the 17th SIMSR Global Marketing Conference will be considered for publication in the following Journals. All selected extended abstracts will be published as Conference Proceedings with ISBN Number, subject to copyright form duly signed and submitted after acceptance of the extended abstract.