- 9TH - 10TH FEB 2023
We would like to warmly welcome you to the 18th SIMSR Global Marketing Conference (SGMC 18) which will be held from 9th – 10th Feb 2023 both offline as well as online. SGMC is the leading academic and industry gathering for presenting novel and fundamental advances in the field of Marketing. As SGMC continues to increase in quality and prestige, the growth in numbers of attendees will be no different this year. SGMC 18 brings academicians, educators, scholars, researchers, practitioners, and other stakeholders from many countries while creating a great opportunity to meet new colleagues and develop new relationships.... SGMC is organized by K J Somaiya Institute of Management, ranked among the Top 25 management institutes and Top 10 private sector B-schools in India. The institute offers Doctoral Programmes, full time, part time and executive programmes in Business Management with specializations in International Business, Retail Management, Financial Services, Integrated Marketing Communications, Healthcare Management, Sports Management, Finance, Human Resources, Operations, Marketing and Executive MBA programmes along with a Masters in Computer Applications. Apart from the regular programmes, the Institute offers customized and industry specific certificate and executive development programmes for government bodies, companies, defense personnel & NGOs.
Show moreIn order to stay ahead of competitors, digitization and the use of modern communication tools in marketing have become a necessity. It offers several benefits like making the cost of marketing and advertising more affordable, the outcomes of digitization are measurable, and enabling precise targeting in less time. Digital marketing is a powerful tool that is transforming the domain of marketing and adding value in the new age. It leads to quick customer feedback, direct communication with current and prospective clients, and quick planning and action. Digitization has created an eco-system for Marketing 4.0 resulting in personalization and enhanced P2P & C2C, innovative business models.
Academicians, educators, scholars, researchers, practitioners and students are invited to submit papers for this conference.
Attendees will have the opportunity to
be exposed to the best ideas in marketing.
Want to present you paper at SGMC 18?
Dr. P. Murugan, Assistant Professor at School of Management Studies, University of Hyderabad will be facilitating a workshop on Developing and Testing Mediation, Moderation and Moderated Mediation Models in Management Research. He has written many research papers in SSCI, ABS & ABDC journals.
Prof. Khyati Jagani, Assistant Professor at Flame School of Business, Pune is a Fellow from MICA (Mudra Institute of Communication, Ahmedabad) in Advertising and Digital Marketing.
Prof. Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration at the University of Virginia’s Darden School of Business, will address the keynote at the Conference Inaugural.
The conference valedictory will witness the closing remarks by Mr. Rajesh Srivastava, the announcement of best paper awards, and the 19th SGMC theme.
To facilitate the submission process and the subsequent follow-up process, please consider the following guidelines.
Submission of the abstract will be made in Microsoft Word format to the Conference Secretariat, no later than 15th November, 2022 at https://easychair.org/conferences/?conf=18thsgmc. The author(s) should clearly mention under what track of the conference; the abstract is to be included. All abstracts will be double blind peer reviewed and only those approved by the reviewers will be selected. Extended abstracts of a minimum of 1000 words and maximum 1500 words should be e-mailed in Microsoft Word. Authors will be notified of acceptance of their submission by 15th December, 2022. The selection of papers for presentation will be based on the quality of abstracts. In case of any revisions suggested by the reviewers, the revised abstracts must be submitted by 1st January 2023 for inclusion in Conference proceedings.
The extended abstract should cover the following aspects:
Extended abstract should be in Word Document
Relevance
Is the topic relevant to the overall conference theme?
Methodology
Is there depth and rigor in literature review on the topic, secondary data and primary research?
Originality
Does the research paper add new knowledge to the body of literature?
Managerial Implications
Does the research paper bring out relevant discussion points for practicing managers?
Best Paper Award
Best Paper Award will be given to recognize the outstanding contribution in the area of marketing in the ever-changing consumer landscape based on the extended abstract and the subsequent presentation during the Conference.
Publication Opportunities
The conference will accept papers and allow authors to decide whether to publish the complete paper in the Sponsoring Journals or publish an abstract only. Upon acceptance of the abstract, the author(s) agree to the following: (a) to release the copyright to the 18th SIMSR Global Marketing Conference, (b) to return the manuscript (abstract) in correct format (via e-mail) to the Proceedings Editor, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication. Selected research papers presented at the 18th SIMSR Global Marketing Conference will be considered for publication in the following Journals. All selected extended abstracts will be published as Conference Proceedings with ISBN Number, subject to copyright form duly signed and submitted after acceptance of the extended abstract.
