Archive: 13th SGMC Conference

Conference Objectives:

  • Discuss the contemporary consumer behavior issues and challenges in the changing consumer context.
  • Discuss possible strategies and strategic options that cater to the challenges of technology and changing consumer profile/behavior.
  • Explore scholarly research on opportunities and threats in the changing consumer context.

Important Documents:

Organizing Committee

Prof. (Dr.) Kiran Sharma, Conference Chairperson

Prof. Isaac Jacob, Co-Conference Chairperson

Prof. Abha Wankhede

Prof. Neha Gupta

Prof. Neha Yadav

Prof. Ralston Rajvaidya

Ms. Tapasya Mukherjee, Conference Secretary